It’s difficult running a business because in our technology-focused world, our competition is just a click away. So how do you stay memorable and stand-out in a saturated market? The answer is actually quite simple: Branding. Branding sets you apart from the competition. It’s a first impression with your future customer or client. Don’t you want to make a lasting first impression? Here are 5 must-know branding tips:
Tip #1: The first step in branding is defining your brand. What are your brand values? What problem does your product or service solve? Who is your product or service helping? Take 30 minutes to jot down ideas in your notebook, business planner, or notes on your phone. Once you have the answers to these questions, you know how to effectively talk to your audience.
Tip #2: Long-lasting profitable brands are more focused on serving the customer than a one-time sale. Sales is more about the relationship between you and the customer than the product itself. That’s why the stats say that a prospective customer has to see a product seven times before they will purchase. While your product or service has to be awesome, you have to be awesome too!
Tip #3: Your personal brand is like a promise to your clients. You promise to be reliable, competent, and provide quality products and services consistently. Again, this comes back to trust. Once someone is trusting you with their money, you cannot let them down. You want them to know that it doesn’t matter if this is their first purchase or hundreth purchase, you will always come through with quality time and time again.
Tip #4: Instead of making content that is all about you, use social media as a way to get to know your customers and prospects better. The more engagement you can generate, the more the algorithm will favor your pages. If you still aren’t seeing much engagement on your pages, use email marketing to beat the algorithm!
Tip #5: Your brand is about more than social media. While social media is a simple and effective way to display your brand, you want to diversify your brand materials too. Use branding on your website, emails, videos, and physical products you use day-to-day like your phone case, backpack, mug, etc. Remember, your future customer needs to see your brand numerous times before purchasing, so display it loud and proud!
If you want personal, one-on-one help with creating your brand, XQuisite Soul Branding is here for you. We offer two tiers of exceptional service including custom log design, a social media kit, merchandise items, and so much more. Take a look at our work HERE and be sure to follow us on Instagram @XQuisiteSoul_Branding.